Benefits of Instagram for eCommerce Brands


When it comes to social media marketing, brands have a lot of options. However, Instagram is one of the most useful platforms for eCommerce brands. In fact, more than 70% of retail brands are using Instagram right now—and I would bet that many marketers are urging all businesses to.

ecommerce store services monterey california niogio agency

Here’s why:

Social Proof

Social proof is the idea that if a lot of people are doing something, it must be good. You can use this to your advantage on Instagram by posting photos of your customers using your products and services.

For example, if you sell beauty products and have an Instagram account, you could post pictures of people using their favorite product—a lipstick or moisturizer—and tag them in the photo.

Word-of-Mouth Advertising.

Word-of-mouth marketing is a powerful tool in the eCommerce world. A study conducted by Curalate found that users who were exposed to at least one piece of brand content on Instagram were 25% more likely to purchase from a company they discovered there than those who weren’t, and this is only one way that brands can use Instagram for advertising their products and services.

While you may already be familiar with the concept of word-of-mouth advertising, it’s important to note how it differs from traditional forms of marketing. Rather than paying for advertisements or sponsorships, which often have little effect on your bottom line, word-of-mouth marketing puts control in the hands of your customers. They share their experiences with each other via recommendations, reviews, or even just talking about how much they love something they bought or saw online.

This creates an organic network where people connect based on shared interests rather than just random conversation topics that don’t provide any value whatsoever! It’s this community aspect that makes social media platforms such as Instagram so valuable when used correctly.

Affiliate Marketing

Affiliate marketing allows you to drive traffic to your site by promoting other brands’ products OR your own products. By recommending a product, you’re not only building trust with potential customers but also promoting the brand that made the product. The benefit of affiliate marketing is that it’s a great way for you to increase conversion rates and build brand loyalty.

Product Launches and Announcements

You can use Instagram to launch your new products. You can also use it to announce special offers and promotions. For example, let’s say you have a store that sells jewelry. You could upload photos of the jewelry in your store and then promote them on your Instagram page by posting about how beautiful the pieces are, what kinds of materials they’re made with, and how much of a discount you’re offering for them if customers buy within a certain time frame.

If you sell products online through an eCommerce site like Shopify or BigCommerce, then this is even easier: just add pictures of your product with descriptions on each one and include links when appropriate (for example, include links where customers can buy yours).

When launching new products or making announcements related to sales or special offers, remember that not everyone will see those posts immediately—because Instagram doesn’t allow users who aren’t following you access these updates unless they follow someone else who does (and vice versa), it’s important that when promoting something via social media like this anyone who might be interested knows how long they have before the offer ends so they don’t miss out!

Customer service

Customer service is a great way to build customer trust, and Instagram is the perfect platform for delivering it.

Instagram As A Marketing Tool

Instagram is a powerful tool for any marketer to utilize as part of their social strategy for a number of reasons, including the ability to showcase products and services, build brand loyalty, drive traffic to your site and so much more.

Instagram has over 2 billion users worldwide and there are millions of companies using Instagram daily. This means that if you’re not using Instagram or have never tried it before, now is the time! There has never been a better time to join this social network with so many benefits at your disposal.

Here are some key benefits of using Instagram:

NioGio’s eCommerce Expertise is an award winning social media marketing agency based in Monterey, California specializing in eCommerce brands and building eComm storefronts. Contact us today for a free quote. If you are interested in learning more about how can help your eCommerce brand, submit your project details.

Final Words

We hope this article has given you a better understanding of the benefits of Instagram for eCommerce brands and how it can be used to help your business grow. If you have any questions or would like to discuss how can assist with creating stunning graphics and Instgram posts for your brand, please contact us today.

Why Brands And Businesses Need Social Media

Intro to Social Media

Social media has changed the way that brands and businesses operate, and to ignore this is a big mistake. In fact, those who do not embrace social media are likely to fall behind the competition in the long-term.

The reason for this is simple: Social media allows brands and businesses to reach more people than ever before, engage them in real time, generate sales leads, build trust through social proof, and increases online traffic. There are many platforms available today where you can set up your own social presence, or you can use a social media marketing agency like NioGio to help. It’s important first to understand how each one works so you know which ones will work best for your business needs.

social media marketing agency monterey california


Reach is the number of people who see your content. It’s an important metric because it measures how many people your content reaches, and it can be measured in several ways. The most common way to measure reach is by impressions, which are the number of times your post appears in someone else’s feed or timeline after they’ve seen it.


Social Proof

Social proof is the phenomenon that people are influenced by what other people do. It’s a great way to prove your brand or business is worth following, and it can be used in many ways.

In order for social proof to work, you need to establish your brand first. People won’t care about your online presence if you don’t have a strong brand with a good reputation and loyal following already. Once you’ve established this type of trustworthiness, it’s time to start using social proof in your marketing strategies!

You can use social proof in any form of advertising—from websites and PPC ads all the way down through email newsletters—to encourage customer engagement with your website/business.


What is branding? In a nutshell, it’s how you want to be perceived by your customers. Branding can be achieved through marketing and advertising, but using social media can help you to achieve and maintain that brand image. Social media platforms allow you to show and tell your story in an authentic way that resonates with people who are likely to become customers. A social media strategy can also help establish your reputation as an expert in the field or industry where you work or operate.


Social media is a great way to get people to your site. You may have heard that social media can drive traffic to your website, and it’s true! If you want more people coming through the doors, then social media is a great place for them to start.


Social media is not just a great tool to help you sell your products; it’s also an opportunity to identify potential customers and engage with existing ones.

Here are some ways social media can help you improve sales:

Social media is a must-have for brands and businesses in the 21st Century.

Social media is a must-have for brands and businesses in the 21st Century. There are so many ways social media can be beneficial to your business, whether you’re trying to reach new customers or expand your reach. Social media makes it easy for people who live in different parts of the country or world to interact with your business on a regular basis, which means more exposure for you!

NioGio Can Help is an award winning marketing agency based in Monterey, California that can help your business establish an impressive social media presence. With over a decade of experience in creating effective content for businesses, we have the expertise to help your company grow.

We work hard to stay ahead of trends so that you can focus on running your business efficiently and effectively.

Wrapping Up

Overall, social media is a must-have for brands and businesses in the 21st Century. The best way to get started is by hiring a professional marketing agency like Our team of digital marketing experts will help you build an impressive social media presence that will help in growing your business and overall brand awareness.

Key phrases Everywhere you go is a browser extension utilized to create key terms and obtain their metrics throughout sixteen distinct platforms together with Google, Google Look for Console, Youtube, Bing, Amazon, eBay.

The presented metrics, nevertheless, differ when you transfer from just one website for the upcoming.

In the event you search a term on Google, the device provides you insights on the search phrase and likewise implies connected keywords.

Influencer marketing tools and strategy

To the flip facet, on web-sites like Amazon and eBay, the resource demonstrates only the research quantity, CPC plus the competitiveness of your search term you searched for.

I have been working with Key terms Just about everywhere to make keywords when hunting for applicable Influencer pages. But this 7 days, I have an excellent greater Influencer Promoting suggestion.

I used to be pleasantly astonished to find the extensive variety of insights the device provides on Youtube. Get more influencer marketing ideas from here

These incorporate:

The channel along with the best amount of films for that specified lookup query,

The most and regular quantity of views that any from the movies proven for this question has,

The entire number of video clips that have the precise lookup query inside the online video title,

The full range of new movies which are a lot less than one week outdated,

And lots of additional beneficial metrics.

And my preferred aspect could be the Tag Widget.

It displays each of the tags that were extra into the video, in conjunction with their regular monthly lookup volume, CPC and level of competition details.

In addition, Keyword phrases Almost everywhere can also be an excellent software to research a webpage’s material.

Merely right-click on any site, choose “Analyze this Page” and you will be introduced with each of the keywords and phrases used on that site, their respective lookup volumes, densities and much more.


This wraps up this week’s Know the way!

It can be challenging to be an Influencer Marketer. The science behind it can be hazier-it’s according to people as well as their psychology. On the other hand, as with substantially during the Digital Advertising planet, loads of the day is spent on repetitive duties.

If you’re able to accelerate your course of action using these fast Influencer Advertising tactics and resources, you’re very well on your own technique to enhancing your effectiveness and conserving precious time to believe about how to strategy your preferred Influencers.

I hope you have discovered some practical Influencer Promoting ideas and applications within this week’s Know-How. Keep your eyes peeled for our 1, and provides your promoting sport a true improve with TCF!

Whilst we love (and get) excellent tips and suggestions from all our superb progress hackers throughout our electronic internet internet marketing departments, this week’s Understand how is actually a minor Commercials centric.

The Adverts Group released a lot of marvelous techniques that moreover them, only our Social networking internet marketing Marketing expert managed to provide it into this week’s write-up.

Uncover out how an easy hack can export and import your ads from the deactivated account to some new just one, learn a genius procedure to elevate a poorly-performing advert in the Energetic and Finding out Phases, uncover the best way you can maximize engagement by introducing a poll to video clip adverts, and take a look at the ins-and-outs of Facebook’s fantastic new Inbox . If you need more Boost FB Engagement ideas on here

It is gonna be serious!

So let us dive acceptable in!

Instagram is hiding like counts to aid individuals see their self-worth beyond these superficial portions. When the vast majority of Instagram individuals, like various high-end stars, felt useful concerning this improve, this can be a nightmare to net internet marketing specialists.

Right right after all, how are we going to establish if a specific influencer website is usually a great a single unique to article our products on if we tend not to know how lots of people on common like their posts?

Or get an thought of our post realize and engagement when it truly is printed by using one more account with out these important metrics on screen?

This can be when the intriguing Instagram Like Counter will come in. The Return on the Likes is normally a Chrome extension which overlays the portions of likes and reviews within the top-right corner of any set up on Instagram’s web site.

Just put in the extension on Chrome and eradicate the guesswork from a accomplish. See the help page how to set extension on chrome here

You practically definitely will not be desiring to swap to searching Instagram on the web on your own, but when you see a article you ought to know the Like count of, you’ll be able to incredibly very easily ship on your own the permalink and surface it up within your laptop computer later on.

Obtaining chatbot subscriber e mail messages and generating usage of them is crucial though inside the electronic entire entire world.

ManyChat-one with the foremost messenger marketing solutions-has released a variety of built-in integrations, which incorporates a person although using the Active Campaign emailing program. Even so the pitfall from the integration is usually that ManyChat only exports e-mails to Active Campaign’s Unsorted Contacts world-wide-web web page and that i want these e-mails to land into my sorted Lists as a substitute.

This is certainly in a position to permit for me to form them based for the numerous needs they’ll be employed for, i.e. to produce newsletters, exceptional features, etcetera.

To beat this difficulty, I applied a bit outside help-Google Sheets, to connect these two buddies. Proper just after dozens of trials and faults I constructed my approach to a affluent sequence of automations.

Note: To produce utilization of ManyChat integrations, you ought to acquire the professional account enabled. Billing is relatively convenient-you shell out just for the subscribers you’ve.

On this page is the way in which you ought to go about this!

You may find out quite a few phases your advert can be in all by way of its lifecycle. Probably the most important anyone might be the academic Period which comes instantly when you publish a new ad.

As being the title indicates, this is actually the learning interval from the party the delivery strategy, a.k.a. Fb, examines your viewers and attempts to find the phase your ad will cater to greatest. Through this era, the ad normal performance fluctuates tremendously at the same time as cost-per-action (CPA) is often better.

Although Fb never ever at any time definitely stops seeking for the very best method to source your ad/adset, it exits the academic Section the moment advert performance stabilizes. See the some expert ideas on this website

To obtain from the training Segment your advertisement need to strike the instructed threshold of fifty conversions. If it does not, it will go within the Mastering Minimum Period, which suggests Fb couldn’t know the area to place your advert, considerably restricts Facebook’s ability to take a look at your viewers additional, and delivers you significantly less conversions.

Once you detect that your advert is caught for the duration of the Mastering Minimum Time period, you would like to get it from there. Fast!

The best solution to do that is by manufacturing a considerable edit to changeover it back again all over again towards the Exploring Part and find out a new specializing in route to pursue.

Underneath really are a few edits FB considers significant:

Any improve to its targeting opportunities

Any alter to the advert creative area

Any strengthen to optimization features (situations proven up with pixel)

Introducing new adverts to our advert sets

Pausing your advert advertising and marketing marketing campaign (even supposing FB will make it possible for a selected quantity of your time for pausing, most often the performance while in the advert will slide)

Reworking the bid procedure

About the flip facet, below really are a couple examples that won’t affect the advert efficiency to some notable extent, need to the diploma of modify not be sizable:

Bid command charge management or ROAS control number of money

Rate selection number of funds

Obtain the ultimate degree that has a grain of salt, getting explained that. For individuals who raise the expending spending budget from $100 to $110, typically this is not going to have an effect on the ad efficiency. However, if you double the investing price range from $100 to $200, Fb will perception something’s developing and could mail out your advert again yet again in to the Exploring Portion, negatively influencing an Active ads effectiveness.

So that you created a big edit and obtained your advert absent from the education Constrained Section. What subsequent?

If seven times have elapsed contemplating that an important edit was made, having said that your advert nevertheless hasn’t exited the coaching Time period, its position will routinely shift again to Learning Limited.

It is achievable you can expect to definitely need to go back and forth between both of these phases greater than and in excess of after extra till eventually Facebook identifies the best-performing viewers portion. The main element is to maintain on testing new variants of ads and strike the benchmark conversion amount demanded to transfer to your Energetic Interval.

Even though you may also use this system to indication Facebook to begin searching for new focusing on for an advert that may be nevertheless while in the Knowledge Stage, look at out. Unless needless to say you now know what that you are undertaking, you could possibly negatively affect the education algorithm. By resetting it, you might ship out an advert which was nearly for making it to your Energetic Time period, once more toward the coaching Limited Time period.

Nevertheless the wonderful depth we identified as a result of all of this might be the next.

Allow us to speak about precisely what is trending on Instagram.

Numerous businesses adore placing up just one picture on Instagram in their merchandise accompanied by an prolonged, fluffy description that not often receives go through.

But I’m suitable here to point out you a inventive tactic to make use of Instagram Carousel Posts to extend your item visibility, need, and make some product or service sales!

Abide by the AIDA principle:

Consideration: Seize users’ notice utilizing a catchy headline or title slide touching the challenge.

Drive: In the course of the following 2-6 slides, delve more to dismantle the trouble your remedy solves. A technique to go concerning this will be to evoke feelings. Use visuals and texts to border the inconveniences anyone devoid of obtaining your products faces.

From the circumstance in position down under, the Carousel Submit may take the shape of advice touching the problem and portray the remedy since the supreme option to it.

Want: By now your followers are dying in the exhilaration to check out the solution to the problem that bugs them considerably. It truly is time to the magnificent solution to step in with modern visuals.

Motion: Even though in the final slide inquire your followers to simply click on around the link in bio to get or indication up or have out some other action (i.e. adjust to your web-site, remark, etcetera.) Let’s check this website to get more Instagram Carousel.

Instagram Carousel posts

On ordinary, an excellent Instagram Carousel Publish can generate just as much as a 70% maintain cost. Therefore if completed correctly, this has a tendency to hugely inflate your posts’ organic and pure attain and increase conversions.

Not prolonged back, Fb launched Inbox to Creator Studio. And its optimistic factors are outstanding!

It provides jointly messaging, commenting and many extra capabilities from two platforms into only one. This greatly simplifies the complete technique of participating with the Fb and Instagram viewers through the distinctive ways of communication.

This suggests less time hopping all-around among Programs and Internet web pages, furthermore much more time in fact interacting with individuals.

Ideal below is just a portion of what Inbox features:

Messenger-you can send out and get messages as your Online page, and in addition command automatic responses.

Facebook responses and reactions-you can begin to see the remarks and reactions persons depart in your Facebook posts and be part of the threads.

Instagram Instant Messages-you can attain and reply to your complete Instagram page’s speedy messages.

Instagram comments-you can see the likes and opinions that folk nevertheless remaining with your Instagram posts and interact with them.

Incredible, correct?

However, you really really know what distinguishes Creator Studio’s Inbox before outlined all?

You could now go with the website you wish to function on correct through the drop-down menu inside of it, a function that arrives very beneficial should really you look after a variety of Fb and Instagram world wide web web pages like I do.

Otherwise-if you should do it for a results of the recurrent Fb Inbox-you’ll find yourself squandering a whole lot of time jumping back again all over again and forth among the the webpages close to and in excess of when once more.

And seriously will not be troubled! There aren’t a kazillion methods you would possibly desire to choose to get there-we’re not the adverts team!-it’s just three basic measures:

Head above to Facebook and select any Online page you manage

Open up Creator Studio

Select out Inbox as a result of the sidebar


After you can see inside the graphic previously talked about, you’ll alter to a distinct Page’s Inbox together with the dropdown menu while using the best rated.

This wraps up this week’s Understand how!

What exactly are your sights on lots of the assets and solutions shared on this site? Will you carry out them in the promoting and marketing and advertising internet marketing marketing campaign?

Give it a try and remark employing your effects. We’ll be delighted to pay attention to how it went on your own, and aid you to out inside the party you have any queries.

Remain tuned for our subsequent Realize how and enhance your advertising and marketing and advertising arsenal that has a new recognized of tested tools!

Last of all, check out our article on

Impression each individual solitary Influencer Marketer’s motivation trouble. In which you have collaborated by owning an Influencer web site website page to consist of your items and it performed critically well-great engagement and conversations!

You know the website page has the suitable concentrate on market place, additionally they have discovered keen fascination as section within your products or services.

How do you think you’re heading to use this to broaden your arrive at and enhance your conversions?

Using this great Influencer Marketing and promoting technique, you could possibly leverage your worthwhile monitor record using these associates with your favor:

Ask for advertiser’s entry to their net web page, and use this to boost your items posts as them. Visit this website to get more related Influencers’ FB Pages.

With this way, you will consistently show up of their audiences’ feeds, and mix probably the most valuable of the two worlds:

Qualified advertising, and influencer marketing!

Recurring sights, in conjunction with the stamp of approval of the influencer your audience follows-ultimately partaking additional plus more men and women to purchase your services or products!