Why Brands And Businesses Need Social Media

Intro to Social Media

Social media has changed the way that brands and businesses operate, and to ignore this is a big mistake. In fact, those who do not embrace social media are likely to fall behind the competition in the long-term.

The reason for this is simple: Social media allows brands and businesses to reach more people than ever before, engage them in real time, generate sales leads, build trust through social proof, and increases online traffic. There are many platforms available today where you can set up your own social presence, or you can use a social media marketing agency like NioGio to help. It’s important first to understand how each one works so you know which ones will work best for your business needs.

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Reach is the number of people who see your content. It's an important metric because it measures how many people your content reaches, and it can be measured in several ways. The most common way to measure reach is by impressions, which are the number of times your post appears in someone else’s feed or timeline after they've seen it.


  • Engagement is the most important metric for social media.
  • Engagement is a measure of how much people like and interact with your content.
  • It can be measured in many different ways, but the most important are likes and comments on posts, as well as shares and retweets on Twitter.

Social Proof

Social proof is the phenomenon that people are influenced by what other people do. It’s a great way to prove your brand or business is worth following, and it can be used in many ways.

In order for social proof to work, you need to establish your brand first. People won't care about your online presence if you don't have a strong brand with a good reputation and loyal following already. Once you've established this type of trustworthiness, it's time to start using social proof in your marketing strategies!

You can use social proof in any form of advertising—from websites and PPC ads all the way down through email newsletters—to encourage customer engagement with your website/business.


What is branding? In a nutshell, it's how you want to be perceived by your customers. Branding can be achieved through marketing and advertising, but using social media can help you to achieve and maintain that brand image. Social media platforms allow you to show and tell your story in an authentic way that resonates with people who are likely to become customers. A social media strategy can also help establish your reputation as an expert in the field or industry where you work or operate.


Social media is a great way to get people to your site. You may have heard that social media can drive traffic to your website, and it's true! If you want more people coming through the doors, then social media is a great place for them to start.


Social media is not just a great tool to help you sell your products; it's also an opportunity to identify potential customers and engage with existing ones.

Here are some ways social media can help you improve sales:

  • By identifying potential customers, you can create targeted ads for them. You'll know how to talk about your product based on the information they've provided on their profiles, which is more effective than simply blasting out generic ads. In addition, as soon as someone interacts with one of your posts or comments (even if it's just liking), they'll show up in the suggestions bar at the top of Facebook and Twitter feeds. This means that other users may see their content, which could lead them back to buy what you're selling.
  • Social media helps build relationships between brands and consumers by giving them an opportunity to engage in conversations around specific topics related directly back into what businesses do well -- making people feel like part of something bigger than themselves while also having fun doing it!"

Social media is a must-have for brands and businesses in the 21st Century.

Social media is a must-have for brands and businesses in the 21st Century. There are so many ways social media can be beneficial to your business, whether you’re trying to reach new customers or expand your reach. Social media makes it easy for people who live in different parts of the country or world to interact with your business on a regular basis, which means more exposure for you!

NioGio Can Help

NioGio.com is an award winning marketing agency based in Monterey, California that can help your business establish an impressive social media presence. With over a decade of experience in creating effective content for businesses, we have the expertise to help your company grow.

We work hard to stay ahead of trends so that you can focus on running your business efficiently and effectively.

Wrapping Up

Overall, social media is a must-have for brands and businesses in the 21st Century. The best way to get started is by hiring a professional marketing agency like NioGio.com. Our team of digital marketing experts will help you build an impressive social media presence that will help in growing your business and overall brand awareness.