Benefits of Instagram for eCommerce Brands


When it comes to social media marketing, brands have a lot of options. However, Instagram is one of the most useful platforms for eCommerce brands. In fact, more than 70% of retail brands are using Instagram right now—and I would bet that many marketers are urging all businesses to.

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Here’s why:

Social Proof

Social proof is the idea that if a lot of people are doing something, it must be good. You can use this to your advantage on Instagram by posting photos of your customers using your products and services.

For example, if you sell beauty products and have an Instagram account, you could post pictures of people using their favorite product—a lipstick or moisturizer—and tag them in the photo.

Word-of-Mouth Advertising.

Word-of-mouth marketing is a powerful tool in the eCommerce world. A study conducted by Curalate found that users who were exposed to at least one piece of brand content on Instagram were 25% more likely to purchase from a company they discovered there than those who weren't, and this is only one way that brands can use Instagram for advertising their products and services.

While you may already be familiar with the concept of word-of-mouth advertising, it's important to note how it differs from traditional forms of marketing. Rather than paying for advertisements or sponsorships, which often have little effect on your bottom line, word-of-mouth marketing puts control in the hands of your customers. They share their experiences with each other via recommendations, reviews, or even just talking about how much they love something they bought or saw online.

This creates an organic network where people connect based on shared interests rather than just random conversation topics that don't provide any value whatsoever! It's this community aspect that makes social media platforms such as Instagram so valuable when used correctly.

Affiliate Marketing

Affiliate marketing allows you to drive traffic to your site by promoting other brands' products OR your own products. By recommending a product, you're not only building trust with potential customers but also promoting the brand that made the product. The benefit of affiliate marketing is that it's a great way for you to increase conversion rates and build brand loyalty.

Product Launches and Announcements

You can use Instagram to launch your new products. You can also use it to announce special offers and promotions. For example, let's say you have a store that sells jewelry. You could upload photos of the jewelry in your store and then promote them on your Instagram page by posting about how beautiful the pieces are, what kinds of materials they're made with, and how much of a discount you're offering for them if customers buy within a certain time frame.

If you sell products online through an eCommerce site like Shopify or BigCommerce, then this is even easier: just add pictures of your product with descriptions on each one and include links when appropriate (for example, include links where customers can buy yours).

When launching new products or making announcements related to sales or special offers, remember that not everyone will see those posts immediately—because Instagram doesn't allow users who aren't following you access these updates unless they follow someone else who does (and vice versa), it's important that when promoting something via social media like this anyone who might be interested knows how long they have before the offer ends so they don't miss out!

Customer service

Customer service is a great way to build customer trust, and Instagram is the perfect platform for delivering it.

  • Address customer complaints and concerns: If you receive any negative feedback about your brand or product, you can use Instagram to address the issue in real-time without having customers go through an email chain or call center.
  • Answer customer questions: Customers will often reach out on social media if they have questions about your products or services, so it's important that these inquiries are addressed quickly and accurately on social media platforms like Instagram. This can help dispel any rumors or misconceptions people might have about your business, while also building trust with potential new customers who see your responses as helpful and informative.
  • Promote sales/promotions: You can use customer service accounts to promote special sales and other promotions that are exclusive to specific channels (like Facebook ads). This will encourage more people who aren't already familiar with your brand - especially those who don't follow you on Instagram - into buying from eCommerce merchants like yourself!

Instagram As A Marketing Tool

Instagram is a powerful tool for any marketer to utilize as part of their social strategy for a number of reasons, including the ability to showcase products and services, build brand loyalty, drive traffic to your site and so much more.

Instagram has over 2 billion users worldwide and there are millions of companies using Instagram daily. This means that if you’re not using Instagram or have never tried it before, now is the time! There has never been a better time to join this social network with so many benefits at your disposal.

Here are some key benefits of using Instagram:

NioGio's eCommerce Expertise is an award winning social media marketing agency based in Monterey, California specializing in eCommerce brands and building eComm storefronts. Contact us today for a free quote. If you are interested in learning more about how can help your eCommerce brand, submit your project details.

Final Words

We hope this article has given you a better understanding of the benefits of Instagram for eCommerce brands and how it can be used to help your business grow. If you have any questions or would like to discuss how can assist with creating stunning graphics and Instgram posts for your brand, please contact us today.