Benefits of Instagram for eCommerce Brands
When it comes to social media marketing, brands have a lot of options. However, Instagram is one of the most useful platforms for eCommerce brands. In fact, more than 70% of retail brands are using Instagram right now—and I would bet that many marketers are urging all businesses to.
Social proof is the idea that if a lot of people are doing something, it must be good. You can use this to your advantage on Instagram by posting photos of your customers using your products and services.
For example, if you sell beauty products and have an Instagram account, you could post pictures of people using their favorite product—a lipstick or moisturizer—and tag them in the photo.
Word-of-mouth marketing is a powerful tool in the eCommerce world. A study conducted by Curalate found that users who were exposed to at least one piece of brand content on Instagram were 25% more likely to purchase from a company they discovered there than those who weren’t, and this is only one way that brands can use Instagram for advertising their products and services.
While you may already be familiar with the concept of word-of-mouth advertising, it’s important to note how it differs from traditional forms of marketing. Rather than paying for advertisements or sponsorships, which often have little effect on your bottom line, word-of-mouth marketing puts control in the hands of your customers. They share their experiences with each other via recommendations, reviews, or even just talking about how much they love something they bought or saw online.
This creates an organic network where people connect based on shared interests rather than just random conversation topics that don’t provide any value whatsoever! It’s this community aspect that makes social media platforms such as Instagram so valuable when used correctly.
Affiliate marketing allows you to drive traffic to your site by promoting other brands’ products OR your own products. By recommending a product, you’re not only building trust with potential customers but also promoting the brand that made the product. The benefit of affiliate marketing is that it’s a great way for you to increase conversion rates and build brand loyalty.
Product Launches and Announcements
You can use Instagram to launch your new products. You can also use it to announce special offers and promotions. For example, let’s say you have a store that sells jewelry. You could upload photos of the jewelry in your store and then promote them on your Instagram page by posting about how beautiful the pieces are, what kinds of materials they’re made with, and how much of a discount you’re offering for them if customers buy within a certain time frame.
If you sell products online through an eCommerce site like Shopify or BigCommerce, then this is even easier: just add pictures of your product with descriptions on each one and include links when appropriate (for example, include links where customers can buy yours).
When launching new products or making announcements related to sales or special offers, remember that not everyone will see those posts immediately—because Instagram doesn’t allow users who aren’t following you access these updates unless they follow someone else who does (and vice versa), it’s important that when promoting something via social media like this anyone who might be interested knows how long they have before the offer ends so they don’t miss out!
Customer service is a great way to build customer trust, and Instagram is the perfect platform for delivering it.
- Address customer complaints and concerns: If you receive any negative feedback about your brand or product, you can use Instagram to address the issue in real-time without having customers go through an email chain or call center.
- Answer customer questions: Customers will often reach out on social media if they have questions about your products or services, so it’s important that these inquiries are addressed quickly and accurately on social media platforms like Instagram. This can help dispel any rumors or misconceptions people might have about your business, while also building trust with potential new customers who see your responses as helpful and informative.
- Promote sales/promotions: You can use customer service accounts to promote special sales and other promotions that are exclusive to specific channels (like Facebook ads). This will encourage more people who aren’t already familiar with your brand – especially those who don’t follow you on Instagram – into buying from eCommerce merchants like yourself!
Instagram As A Marketing Tool
Instagram is a powerful tool for any marketer to utilize as part of their social strategy for a number of reasons, including the ability to showcase products and services, build brand loyalty, drive traffic to your site and so much more.
Instagram has over 2 billion users worldwide and there are millions of companies using Instagram daily. This means that if you’re not using Instagram or have never tried it before, now is the time! There has never been a better time to join this social network with so many benefits at your disposal.
Here are some key benefits of using Instagram:
NioGio’s eCommerce Expertise
NioGio.com is an award winning social media marketing agency based in Monterey, California specializing in eCommerce brands and building eComm storefronts. Contact us today for a free quote. If you are interested in learning more about how NioGio.com can help your eCommerce brand, submit your project details.
We hope this article has given you a better understanding of the benefits of Instagram for eCommerce brands and how it can be used to help your business grow. If you have any questions or would like to discuss how NioGio.com can assist with creating stunning graphics and Instgram posts for your brand, please contact us today.
What Makes A Website Stand Out in 2022
Website design, in its current state, is a combination of art and science. The balance between aesthetics, usability, and conversion rates needs to be achieved for a website to succeed. As such, it’s important that businesses invest in good UX design if they want their online presence to stand out in 2022.
What is website design?
Web design is the process of creating a website and all its components. It involves the layout, graphics, and content. The purpose of web design is to create an easy-to-use, functional, and attractive website. The goal of web design is to attract visitors to your site so that you can develop a relationship with them that will generate leads for your business or organization.
An easy-to-use website
When it comes to SEO, a website should be easy to navigate. Users want to find the information they are looking for quickly and easily. This is why having a website that is easy to understand, use and access is so important. Your website should also be streamlined in terms of design. A clean layout that doesn’t overcomplicate the user experience will help draw people into your site and encourage them to stay there longer than they would otherwise have done if it was cluttered or confusing.
A truly seamless customer journey
Your website should not only be a good experience for users, but also be easy to navigate.
The customer journey is the path a customer takes from being aware of a problem to becoming a customer and then retaining that customer. It is important that this process is seamless, with no friction. It should also be easy for your visitors to follow so they can easily find the product or service they need quickly and efficiently.
A fast website
A fast website is important, because your users will be more likely to return if they don’t experience frustration. To make sure a website is fast, you should use the following tips:
- Make sure that all images are optimized for download size. This means using lossless compression (like .png or .jpg) instead of lossy compression (like .jpeg). With this in mind, also consider using an image editing tool like Photoshop to reduce the file size even further by removing unnecessary metadata and optimizing colorspace and bit depth.
A website that adapts to suit the user
In the past, websites were static and unresponsive. There was a time when they could only be viewed on desktops and laptops; but with the advent of smartphones, people have started using mobile devices more often than their computers. This means that designers need to make sure that their websites are optimized for mobile phones.
A user-friendly site should be responsive and adaptive because it will offer them a seamless experience regardless of what device they use to access it or what screen size gets displayed. It should also support different browsers like Safari for MacOSX or Android Browser for Android phones etc., so that your site doesn’t look weird on any of them!
AI, chatbots and automation
AI and chatbots are becoming more common. With the rise of AI in recent years, it’s only natural that people would start to use it on their websites. For instance, chatbots can help with customer service and sales by answering questions or handling purchases. When a customer has a question about a product or service on your website, they can simply ask the chatbot for answers and receive them quickly.
Chatbots can also be used as advertising tools as well—they can target ads based on information you provide them with (such as age range, who visits your site). This type of automation is likely to become more popular in 2022 because advertisers will want to reach out directly to potential customers without having to go through an expensive middleman like Google Ads or Facebook Ads (the latter being another trend we’ll cover later).
Personalized content is a big part of what makes your website stand out in 2022. Personalization is based on data gathered from your users, including their location, time of day, device type and more.
It’s also important for user experience: personalized content can help build trust with visitors by giving them information that’s relevant to them. For example: if someone on the West Coast visits a site about vacation destinations in Florida during hurricane season (which lasts from June 1 until November 30), they’d probably like some advice about where not to go!
Customized experiences based on data
We all want personalized experiences, and data can help you achieve this.
Data allows you to provide your customers with the most relevant information and the most useful content — which will improve their experience on your site.
Using data to personalize content is a great way of improving user engagement and encouraging them to become returning visitors or even loyal customers.
Voice search and expert SEO ratings
Voice search is the future. It’s a no-brainer: voice search will be more accurate than typing, more convenient than typing, and more natural than typing. But that’s not all! Voice searches are also more private than those performed via text entry—which means they’re the perfect way to protect your privacy while searching the web.
Good UX design will be vital for a successful business website in 2022.
Good UX design will be vital for a successful business website in 2022.
UX design is more than just a pretty face; it’s about the experience of the user. Good UX design will help your business website stand out from the crowd and give you an edge over your competitors.
NioGio is an award winning website design and development agency based in Monterey, California and assists business owners in over 200+ industries with creating impressive and seamless websites. Visit the contact us page to submit your project to us.
Considering the importance of a website in the new digital economy, it’s easy to understand why many companies are investing their resources in improving their UX design. If your company is planning on launching a new website or revamping an existing one, then it’s time to get started on creating an interface that will engage your customers and boost your business.